My view on innovation

Innovation is widely talked about, and the political focus on this subject is big in Denmark. The problem is however, that innovation has become a buzz word, and has become synonymous with what is going on in the industries of IT, biotech, alternative energy and environment.

I believe that there should be a broader perspective on innovation, and remember that successful companies as Danfoss, Grundfos, Lego and Coloplast are all creations of innovative inventors, who fall outside the frames in which the political system has defined as focus areas.

In Denmark, there is no deficiency of innovative people and innovation. The question is, if there is a lack of companies willing to spend the time and energy it takes to bring the innovative products on the market.